Morning Keynote

Morning Keynote - Emerging Trends of Real Estate 2015

10:45am - 11:15am

Session Sponsor: 


Session Presenter:

Anita Kramer is Senior Vice President, ULI Center for Capital Markets and Real Estate. In this position she directs and manages Emerging Trends Americas and Emerging Trends Asia Pacific, as well as provide global oversight for all Emerging Trends activities, including Emerging Trends Europe. In addition, she directs and manages the semi-annual ULI/EY Consensus Forecast, the China City Real Estate Survey/Report and an interview series with real estate industry leaders.

Prior to joining ULI, Ms. Kramer was a consultant for 28 years, performing economic and financial analyses for both private and public clients involved in development and land use strategies. She founded Anita Kramer & Associates in 1992, following her position as Vice President of the Natelson Company in Los Angeles.

Ms. Kramer holds a Master's in City and Regional Planning from Harvard University where she specialized in Housing and Community Development. She received her B.A. cum laude in Economics and Urban Studies from the University of Rochester.

About the Session: 

Emerging Trends in Real Estate® Americas
(Released October 22, 2014)
Sustaining Momentum but Taking Nothing for Granted

Another year, another look at the Emerging Trends expected to affect real estate in the coming year and beyond. It’s a healthy discipline for our industry, taking a periodic look ahead to evaluate the contenders and pretenders among the forces shaping the real estate business. By survey, by interview, by a review of data, and by a thoughtful sifting through of fact and opinion to arrive at considered judgments, nothing is taken for granted. Each prospective “trend” has to prove itself to a cross section of the industry if it is to make the list.

For 2015, we propose ten top trends for your attention. What are their salient characteristics?

Since real estate’s value is a function of how it serves its users—workers, consumers, businesses, travelers, homeowners, and apartment renters—we look to human elements for signs of trends. Demographics, labor force characteristics, location preferences, and motivations discerned by observed behaviors and the interpretation of real estate professionals are among the most reliable indicators of trends.

The physical attributes of the built environment also count. Interviewees consider how properties either enhance or detract from productivity. They worry about obsolescence in the face of change. They care about physical supports such as transportation infrastructure, the power and communications grids, and, in a significant part of the nation, water. None of those issues has emerged overnight; none of them will go away soon. Tackling them effectively can enhance the property markets. Ignoring such issues threatens the economy generally and the property markets in particular.

Financial factors also help define trends, this year and always. The volume and form of our savings as a society count. The flow of capital from around the world influences U.S. real estate mightily. The appetite for risk and the pricing of risk help direct that capital to the preferred geographic locations and property types. Competition hones the pricing of real estate itself, and the various services needed to get the most out of properties. The wide variety of investment opportunities equity and debt, direct and indirect investment vehicles, the legal structures that offer a range of choices to property professionals—requires us to discuss trends in a specified and nuanced way. Even with a limited number of “top trends,” it is important to tell the stories carefully.

With these salient principles in mind, we herewith present our selection of the top trends in real estate for 2015. Let the discussion and debate begin!

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